Practitioner Spotlight | Katy Haldiman, MS, RN, NTC

Rosemary Fotheringham

It's time for another inspirational practitioner spotlight! We're delighted to be featuring the delightful Katy Haldiman, MS, RN, NTC, and we're grateful for her sharing some of her wisdom with us. 

 

How did you get to where you are today?
As a young adult, I had a keen interest in health and science. I was inspired to work in a caring profession and that led me to pursue education to become a nurse. After I graduated and began working as a registered nurse, I became quickly disillusioned with the broken health care system. Of the course of several years, I gained experience in a variety of different specialties and I obtained a master’s degree in nursing and health care administration, but I remained unsatisfied with working in conventional health care. I had always had a love for herbal medicine and holistic health, but I wasn’t quite sure how to integrate these interests with my nursing career.

In 2012, I was diagnosed with three autoimmune diseases (Crohn’s disease, myasthenia gravis, and seronegative inflammatory arthritis) and that led me to discover food as medicine. I was quite ill and I was desperate for hope that the conventional health care system wasn’t able to give me. I knew that there had to be a better way beyond medications with numerous side effects and the poor prognosis that doctors gave me. I started researching nutrition and lifestyle factors in managing autoimmune conditions and I haven’t looked back since that moment. Eventually, I was able to put my autoimmune diseases into remission by following an anti-inflammatory/traditional diet, healing my gut, and making major lifestyle changes. It was that experience that prompted me to obtain additional education as a nutritional therapist and a movement educator and make it my mission to help others make healing changes in their own lives through the power of real food and natural movement.

How do you find clients?

My practice is primarily long-distance/online. My clients find me through word-of-mouth from current or past clients, my blog, or social media.

What has been most effective to get clients to commit to working with you long-term?

When clients first start working with me, I am often the only practitioner that has ever really listened to them and heard their concerns. This active listening and reflection is critical to building trust and establishing a strong therapeutic relationship. I work with my clients to set realistic goals and help them to understand that healing is a process, not typically something that happens overnight. That being said, clients continue to work with me because they do get results and they can feel the positive changes taking place in their bodies.

What’s some good business advice you have received?

“If it’s not a hell yes, it’s a no.” [Editor's note: The original article is by Derek Sivers and can be read here: No more yes. It's either HELL YEAH! or no.] I’m not quite sure where I first heard of this, but it has helped me to make better business decisions, embrace better time management, and align my practice with the things that I’m truly passionate about. When deciding whether to take on a new opportunity that presents itself, I evaluate my gut feelings about the opportunity using this filter. If it’s not something that I’m initially excited about and looking forward to, I consider that it may not be a good fit for my business and me.

What’s the hardest thing about being a practitioner?

Many people in our society have been conditioned to desire the quick fix to health concerns. Whether it is a medication, a supplement, or some other modality, they are hoping to correct their imbalances with a minimal amount of time and effort. It can be difficult to navigate clinical practice with this prevalent cultural mindset.

Also, being self-employed in private practice can be isolating, especially with a long-distance practice.

How do you overcome those challenges?

I tend to attract clients that are willing to invest significant time and effort into healing their bodies. They have already been “through the wringer”, so to speak, and they are prepared to undergo major lifestyle changes to regain their health. Also, I educate my clients to prepare them for what it takes to heal the body through functional health care.

To overcome professional isolation, I participate in a mastermind group with fellow nutritional therapists. I also find connection with other holistic health practitioners through social media to be helpful.

What is a book that changed your life when you read it?

The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo. This is so much more than a book about de-cluttering your home. It allowed me to break unhealthy patterns surrounding consumerism (a rampant issue in our society) and I eventually discovered minimalism as a lifestyle. This book has also given me the courage to pursue those things (and only those things) that spark joy in my heart.

Where would you travel if you had an all-expenses paid trip?

There is still so much of the world that I would love to explore and it’s difficult to choose only one location! However, I am especially fascinated with marine life and exploring the Great Barrier Reef in Australia is definitely on my bucket list.

Tell me about a memorable meal you’ve enjoyed.

Thanksgiving has always been my favorite holiday because of the focus on family and food. Three years ago, I prepared the Thanksgiving turkey (local and pastured, of course!) and the meal for my family for the first time after I had been quite ill with autoimmune disease. The entire meal was completely compliant with my dietary restrictions. I was so happy and proud to be able to share with love for real food with my family. It was a special memory on the path of my own healing journey!

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Practitioner Spotlight | Jessica Pantermuehl, NTP, CHHC

Rosemary Fotheringham

We're excited to share an interview with our Digital Marketing Strategist and designer, Jessica Pantermuehl. Jessica is also doing a business webinar series sponsored by Biotics Research Northwest called Creating An Online Presence. You can register for the next two webinars in the series here and watch the first webinar's replay here.

Jessica Pantermuehl, NTP, CHHC is a nutritional therapy practitioner and holistic health coach based out of Los Angeles. She serves as the head of nutrition counseling for an integrative medical practice and also works with clients in her private practice. 

After four years in practice, intimately familiar with the challenges that a practitioner faces in running their own business, Jessica established the Holistic Entrepreneur Association, which provides business tools and resources to nutrition-oriented health professionals. With members now in 13 countries, the HEA offers free weekly resources such as interviews with successful practitioners and articles on marketing and practice management and shareable social media content. Through the Association, Jessica additionally provides digital marketing strategy and consulting. She consults for organizations such as the Nutritional Therapy Association and Biotics Research Northwest, as well as with individual practitioners. 

Outside of working as a practitioner and running the association, she loves graphic design, cooking and hiking in sunny southern California.

How did you get to where you are today?

A lot of perseverance! It was tough in the beginning to be honest – I felt overwhelmed a lot of the time with the business side of things. When we graduate from our respective schools and programs and begin working with clients, we’re really entering the world of entrepreneurship (whether or not we know it), and that was not something I was equipped for. But I kept at it and kept reading and learning and taking courses to develop and strengthen my skillset as a businessperson.

I also tried lots of different ways of working with clients to find what I liked best. Currently, I run my private practice seeing one-on-one clients out of an integrative medical center here in Los Angeles. I also serve as the nutrition therapy practitioner for the facility (I’m independently contracted there), and work alongside two MDs who consistently send their patients my way. But prior to my current setup, I’ve operated my practice as a telepractice/virtual practice (over the phone and Skype), conducted group programs, delivered guided online courses and programs, been paid to speak via sponsorships, and conducted challenges through Crossfit gyms. Those struggles I had in my first few years were what ultimately led me to create the Holistic Entrepreneur Association for my fellow practitioners, so in retrospect, I’m very grateful for all of those learning experiences.

How do you find clients?

Public speaking has always been my most profitable source of lead generation, and is what I used to grow my practice. I have scaled back quite a bit now that I’m seeing almost more clients and patients from the medical practice than I can comfortably handle, but I’ll still speak at conferences and events occasionally. Word of mouth and referrals are my primary source of clients at this point.

What’s some good business advice you have received?

Don’t charge less than you are worth and don’t be afraid of having money conversations. I think this is something that a lot of us practitioners can struggle with unfortunately, and it’s certainly something I’ve had to work through personally. The work we do in this space is very mission-driven, so it can be easy to be a little diffident about the money factor. But ultimately, in order for us to be able to help as many people as we can, it’s a piece of the puzzle we need to embrace.

What do you do to keep yourself productive?

I am a big productivity junkie, so I’ve tried a lot of different methods and techniques to optimize productivity. A few things that I’ve found most effective for myself:

  • Goal defining and setting: big picture, then weekly, then daily. Really defining the bigger goals of what it is I’m trying to accomplish over the long game gives me a sense of direction, focus, and calm. Using those big-picture goals, I write out a plan for what needs to get done at the beginning of each week, and from there I write a daily plan each morning. Using the weekly plan to inform the daily plan helps keep me focused on the bigger picture of what needs to get done so that I don’t lose myself in the weeds. 
  • Pomodoro technique works pretty well for me. Technically, it’s supposed to be 25 mins working, 5 min break. But I find that an hour or so of uninterrupted work, then a 10 min break before digging into another stretch suits me best. The key is having that dedicated stretch of work, then coming away for a bit, then tackling it again so that you’re not getting tired and distracted and unproductive.
  • Limiting email checks is HUGE. When I’m being good about this and keeping to only 2-3 checks a day, my productivity is noticeably improved.

What’s the hardest thing about being a practitioner?

As I mentioned, for me, it was figuring out how to run a business in those first couple of years. I didn’t have the funds to hire people to help me with things like creating a website or bookkeeping, so I learned to do it all myself.

How do you overcome those challenges?

Fortunately (?) I’m a pretty stubborn person in the sense that I was willing to put my head down and do whatever I needed to do to figure out what I needed to figure out. So I stuck with it and eventually found my rhythm as a practitioner and a business owner. My hope is that the resources I provide through the Association will help my fellow practitioners get into their rhythm without quite as many bumps in the beginning.

What are three business tools or resources you couldn’t live without? 

  1. Trello. It’s an online project management tool that allows me to visually document and organize my client sequences and projects. I absolutely LOVE it!
  2. Evernote. This is another project management tool of sorts, which I use to capture ideas and research data. You basically create virtual “notebooks”, which you can later search through very easily to find, for example, all the notes you’ve collected that contain the word, “microbiome.”
  3. Canva. This is an online graphic design tool that I use to create pretty much all of my marketing materials (flyers, business cards, handouts, social media posts). It is so easy to use and, amazingly, it’s free!

What’s a book that changed your life when you read it?

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber. It’s a fantastic book on entrepreneurship that every practitioner should read.

Where would you travel if you had an all-expenses paid trip? 

Ooh, tough one. I’d probably want to eat my way through the various countries of Europe!

Tell me about a time when you have laughed the hardest! 

I grew up in Texas, and when I first moved out to Los Angeles, a friend of a friend invited me onto this reality TV show. It was about a bum who we were helping to get off the streets and get cleaned up, which I was happy to help with. Only it turned out the bum was actually a comedian and the show was about pranking us. The hilarious part about it was that, even during the wrap party, I STILL had no idea I was getting pranked and was still trying to help the “bum” out. It wasn’t until after the show aired on national TV and a bunch of old friends started calling me that I realized what I had fallen for. Haha! Talk about gullible, right?? No wonder everyone was giving me weird looks at that wrap party!

Practitioners can join the Holistic Entrepreneur Association for free at http://www.holisticentrepreneurassociation.com/membership/.

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Practitioner Spotlight | Emmie Perez, NTP

Rosemary Fotheringham

Emmie Perez has quite a story to tell. She overcame her own emotional eating issues and now specializes in helping women overcome emotional eating to help them lose weight for good. She is bubbly, passionate, and smart. She also is a business owner and mom to three kids aging from 4 to 17! She firmly believes that addressing the root of emotional eating is the key to helping patients have success. We're delighted that Emmie agreed to be featured as a Practitioner Spotlight. 

Emmie is also going to be presenting a practitioner webinar about emotional eating and how to help your patients overcome it so they are able to be successful long-term and continue working with you. The webinar is sponsored by Biotics Research Northwest and will be August 16 at 12 PM PST. Make sure you are subscribed to our weekly newsletter, the Biotics Insider Update, so you are among the first to know when registration is open! You can sign up HERE.

 

Tell me a bit about your practice. 

I help women who have lost and regained the same 20, 50, 100 or more pounds countless times to finally release the weight for good. I provide a diet free approach that gets results because I focus on the cause: overcoming the diet mentality and emotional eating. My coaching is centered around a one-step-at-a-time approach, compassionate, healing care and customized nutritional guidance. 

What is your business model?

I coach women privately in person, by phone or via Skype. I also offer group coaching. Coaching at Blissfully Healthy Women’s Wellness Center is a holistic community of women who are adopting a new lifestyle and releasing weight together. In addition to coaching, I am also a motivational speaker.

How did you get to where you are today?

Due to abuse as a child, I developed struggles around food, body image and my weight at the very young age of 8. I battled emotional eating and yo-yo dieting for almost 2 decades. In 2004, I found myself over my "panic weight." I had dieted my way UP the scale! I just knew that there was more to life than always worrying about food, my weight, or the scale, and letting those things dictate my happiness. This is when I started to understand my emotional eating issues and how to overcome them.

In 2005, I discovered a love for nutrition and coaching while in college. I obtained extensive training on how to coach, I took certifications in Motivational Interviewing, and worked as a youth counselor with at risk youth in youth shelters for almost 3 years. My passion for nutrition inspired me to persue becoming certificated as a weight loss coach. I took on that role at a major weight loss corporation where I became a Program and Center Director. Over the course of 5 years, I coached hundreds of clients on how to lose weight.

At this point I had been struggling with chronic fatigue, migraines and ongoing GI distress for years. Doctors couldn’t tell me what was wrong. This is when I decided to take my health back! I adopted a whole foods lifestyle and that made a HUGE difference! My migraines went away, my GI distress was gone, and fatigue was so much better. I had energy! Not to mention I finally dropped the weight, really fast! I stayed committed to changing and overcoming emotional eating by taking a one-step-at-a-time approach "wellness first" approach. I discovered tools that allowed me to let go of using food to cope with the stressors of life, so that I could actually stick with eating healthy. I started to not need the food! I started to accept myself.

My transformation inspired me! I believed in the “wellness first” approach that I used to create my own transformation so much that in 2013 I opened up my own coaching practice and named it what the transformation result is: Blissfully Healthy!

I am happy to say I am on the other side of emotional eating and truly living life! I am now free from the obsession around food and weight. I am happy with my weight, my body, my size and my relationship with food. I am comfortable in my own skin! My days are filled with truly living in the moment, enjoying life and all the little things. I have dedicated the rest of my career to helping women who are still struggling with a weight problem and emotional eating have this same transformation. Freedom!

How do you find clients?

Many of the clients that work with me hear me speak at an event or are referred by clients. I am honored to have many clients be referred by happy transformed clients. 

What has been most effective to get clients to commit to working with you?

My coaching programs are specifically designed as a comprehensive solution for women who struggle with emotional eating, yo-yo dieting, body shame and a weight problem. I provide clients with a high level of support on a long term basis to see their transformation all the way through. Since I specialize in working with emotional eaters, it’s especially important that they have a high level of support so that they can be successful.

What’s some good business advice you have received?

I have found that being a business owner is one of the biggest self-growth experiences! The best advice I have learned is love what you do with a burning passion and do it from a place of serving others and contributing to their lives. It’s that burning passion for what you do that will help you push through even when things get difficult.

What do you do to keep yourself productive?

I am a big fan of setting yearly goals, then breaking that down to 90 day goals, weekly and daily goals. Staying in a positive mindset has been crucial to staying focused and inspired even when things look bleak.

What is your morning routine?

My morning routine begins by waking up between 5 am to 6 am. I enjoy a healthy breakfast while taking some time to sit with me. I connect to what I want my intentions to be for the day and journal any fears and inspiration. After I have some quiet time, I feel so much more focused and intentional about my day. This starts my day off with being positive and present. After my quiet time, my kiddos wake up about 6:30 am. I prepare their breakfast and lunches as well as all my food, water and supplements for the day. Then we all get dressed and ready and out the door for our day. I normally start coaching at the center around 8am or 9am.

How do you find balance between work and everything else? 

This is an ongoing intention! It’s not the easiest thing to keep in balance with 3 kids ranging from 4 to 17 years old, being a wife and a business owner. There are definitely days that I have my plan for the day and everything is rearranged due to the needs of my family. Being flexible and knowing where my values are helps me make decisions on what is most important in life in moments like that. Using my morning time to start the day in a peaceful way has been a big part of creating life harmony.

What has been one of your favorite things about being a practitioner?

My favorite thing is seeing my clients transform week after week right in front of me. It’s amazing to see a brand new women sitting in front of me when my clients transition to begin the maintenance portion of coaching. I love hearing them tell me they feel like a totally new woman!

What’s the hardest thing about being a practitioner?

The hardest thing can be knowing exactly what my client needs to feel better and get the results they desperately want, and at the same time respecting the pace at which THEY need to go to fully heal. Because I believe so strongly in them and my process, I feel eager and certain even when they hit a bump in the road and feel discouraged. I’ve learned it’s more beneficial to guide them along THEIR wellness journey (even when it’s a winding road) so they get LASTING results, rather than push them and get just a flash in the pan.

How do you overcome those challenges?

I have a sheet that I read to help me stay grounded about not working harder than my clients. I care so much that sometimes I need this remember that it is not my job to make them change only to be the guide and hope they decide to take this opportunity to change.

What are three business tools or resources you couldn’t live without?

My computer, my phone, my schedule.

What’s a book that changed your life when you read it?

Strength Finders 2.0 by Tom Rath. This is a great resource as a business owner and to use with clients to help them understand their strengths. It was a huge confirmation for me that I was living my purpose. It helped confirm that I am blessed with being a great coach and it helped me know that I was working in the right field. Without that confirmation, I don’t know if I would have opened up my own business. It really provided me so much clarity and affirmation.

Where would you travel if you had an all-expenses paid trip?

Hawaii for sure! I love the sun, warmth and blue waters.

Tell me about a memorable meal you’ve enjoyed.

I love to keep it simple. My Bliss Salad: Salad with homemade garlic avocado salad dressing, topped with homemade spiced chicken sausages and ½ a grapefruit on the side, and of course enjoying a tall glass of water from out of a wine glass. Memorable because it was so simple and tasted so good!



What’s the time you’ve laughed the hardest?

My kids do funny cute things all the time. They say the darndest things. The most recent is being goofy, rapping and jamming to 90’s music like “Gangsters Paradise” in the car with my 17 year old daughter. Fun times! 

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Practitioner Spotlight | Randi Kirchofner, LMT, NTP, CPC

Rosemary Fotheringham
Despite many practitioners losing supplement sales to Amazon, Randi Kirchofer from Vitality Health Centers seems to have an endless supply of orders that she drop ships to clients around the country. We wanted to know her secret! Luckily, she agreed to be our first practitioner in the spotlight. Randi has an incredible story, is as smart as a whip, and is one of the kindest people you’ll ever meet. We think you will find her story fascinating and her advice invaluable, as we did! 

 

Tell me a little bit about yourself. 

I am Randi Kirchofner, LMT, NTP, CPC. My business partner is Terri Wilcox, BS, CPC, CSMS. (I would recommend anyone who is a practitioner to work with someone who is strong in the business side. As practitioners, we want to help people, not do paperwork and promote ourselves.) Dr. Angela Sackett, DC subcontracts with me to do blood work, lab analysis, and x-rays, among other tools I cannot obtain with my certification alone. We offer several massage therapy modalities, nutritional therapy, blood and hair analysis,  and professional life coaching. 

What is your business model?

I began my nutrition practice with the model of having a huge inventory with all the supplements I may need for my clients. This model caused a financial burden I was not willing to carry longer than a couple years. Then, I moved to a drop ship model for supplement sales. Amazon and other online retailers have made it difficult for drop shipping with two day shipping and sometimes lower prices than I can offer. I started to see a decline in my supplement sales about a year ago; to combat this, we have implemented a two-level fee structure for office visits. If a client is seeing me for nutritional therapy with supplements they pay one fee. If a client is seeing me for nutritional coaching/consulting without supplements from my office, they pay a higher fee. When we made this change, we explained to clients that the fee for an office visit took into consideration the income we make off supplement sales. We have no problem with clients ordering supplements from other sources or just working with us for diet/lifestyle change coaching, but we need to adjust the office visit cost to cover the loss of supplement sales. I see clients in my office and over phone consultations. We are also getting ready to launch an online program.

How did you get to where you are today?

I grew up in a very food driven household; my dad was a hunter and fisherman, and my mom loved to cook. The number one thing my mom taught me about food was we didn’t have the money for a lot of things in life, but we could afford food, so she was going to eat whatever she wanted, because she enjoyed it and it made her feel good.

When your family bonds around food, it becomes an emotional attachment deeply rooted into your personality.

And the fact was that I loved junk food. I mean crazy loved it.

A day in my life would consist of a couple doughnuts with flavored coffee, usually mixed with hot cocoa for breakfast.  A 44-ounce slushie with a king size candy bar and a bag of chips for lunch. And dinner consisted of either a frozen dinner or a double cheese burger with a jumbo fry and super-sized soda. Not to mention the snacks I had throughout the day.

In my young adulthood, I suffered from several major health issues, one of which almost killed me. I was in a medicated coma for several days and living with a pick line in my chest. I was sick for the better part of a year. I had several surgeries for various things and was about 350 pounds, all before the age of 25.

In 2004 I was diagnosed with the Epstein Barr virus. If you haven’t heard of it, neither had I. It is the mother virus to mono.

My life was falling apart, and fast. There were times I could not lift myself out of bed. After months of doctor appointments, tests, medications and thousands of dollars with no improvement, I went to an iridologist.

The iridologist suggested a regimen of supplements and vitamins and within 48 hours, I was feeling like myself again. After a week I was back to living my life!

This experience opened my eyes to a whole new world – and I wanted to live in it.

I was already a practicing massage therapist, but now I wanted more than to just rub bodies. I wanted to help people change their lives!

My first step was to work in a naturopathic doctor’s office. I worked beside a third-generation naturopath for 8 years and boy, did I learn a ton. I know don’t what it is about the human body and how it works, but I have a passion for understanding how it all works. After the naturopath’s office and some extensive training, I opened my own health and wellness office, Vitality Health Centers. And boy, has it been an adventure!

I love to teach others how to have the energy and freedom to create the life they desire!

I love watching my clients change their lives. Some have come to me when no one else could help, and some have come to me as a last resort. I have helped all ages from newborn to late 90’s, and every one of their stories touches me and their successes excite me.

How do you find clients?

I have always been able to rely on my work to bring in new clients with little to no outside marketing. I have been fortunate enough to build my practice almost solely on client referrals. Recently I have put the internet to work for me with a website and good Google placement.


What has been most effective to get clients to commit to working with you long-term?

When a client first comes to see me, I focus on their main issue while supporting their foundations. This gives them the boost to feel better. Once they start having more energy and less pain in most cases, they don’t want to go back.  When clients do decide they are at optimum health and no longer need me, we move them to a maintenance program so they do not slip back to where they were. As we all know, there are the clients who just quit and those who think they have learned enough to work on their health alone. Many of those clients come back after a few months or their yearly blood workup from their doc.  

I also hold myself to a standard of being my client’s primary care practitioner. What I mean by this is when my clients come down with something I expect to be the first call they make.  I express this by addressing any issues they have when they are in my office and when they try to cancel because they are sick, I strongly encourage them to come in - this is the most important time for them to see me. Once I can show them they can alleviate their minor ailments with food and supplements, I become their first call.  

What’s some good business advice you have received?

When we opened our business, we hired a business consultant. She taught us everything we needed to know to open a practice. We would not be successful without her; we had no idea what it took to start a business and all the legalities around it. The best advice she gave me was to recognize what each of our weaknesses and strengths are, maximize our strengths and hire out our weaknesses. She has worked with many practices in our field as well as the Idaho Chiropractic Association. [You can contact her on her Facebook here.]

What do you do to keep yourself productive?

I have always been a self-driven person, so motivation isn’t hard for me. My business partner struggles with staying motivated at times. She uses SMART goals and rewards herself when she has completed a project/goal. To keep from being overwhelmed with everything on her plate, she uses a scrum method with the Trello app. Basically she has three columns: To Do, Doing and Done. If she is working with someone else on a project, she also has a Waiting column. The To Do column is a brain dump area. She puts everything she wants to get done and ideas she has in this column. She then prioritizes them by due date based on the SMART goal with a 1, 2 or 3. Only 3 things are allowed to be in the doing column at a time. Once something is moved to Done or Waiting, the next most important item is moved to Doing.

What is your morning routine?

In the morning I spend 10 minutes stretching and meditating. While getting ready for the day, I listen to motivational speakers such as Tony Robbins, Jim Rohn, and Les Brown. I have breakfast of protein and greens with a variety of fats and a green protein smoothie. I have a 20 minute drive to the office in which I listen to instructional CDs on topics such as nutrition, motivation, and psychology. I work out for an hour 3 to 4 days a week which is scheduled into my day; otherwise, I would give the time to my clients.

How do you find balance between work and everything else?

I live by my calendar. Everything is scheduled into it. If it’s not on my calendar, it doesn’t get done, or I miss important events. My business is my passion; it consumes my thoughts 24/7. The best way I have found balance is to live in the moment. When I am with family or friends, I focus on them and what is happening in the moment. Otherwise, I am lost in thoughts of my business and my clients. When I need a break from it all, I go somewhere that has no internet, no cell service, sometimes no power.

What has been one of your favorite things about being a practitioner?  

I love seeing my clients succeed. Work isn’t work for me, it’s spending time with friends. We laugh, we cry, and we work towards a common goal. I’m part of their life, and they are part of mine. I get to schedule time to focus on our relationship and helping them achieve their goals while we have a blast doing it.

What’s the hardest thing about being a practitioner?

The hardest thing about being a practitioner is knowing how to help someone, guiding them, and having them give up or not do what was in the plan you made together. It breaks my heart to see clients struggle when they just can’t move past their own limitations to better health.

How do you overcome those challenges?

Overcoming a client’s limitations can be extremely difficult, but I have found if I meet them where they are, and start with baby steps, they are more successful.  As practitioners, we cannot take a client who doesn’t cook, drinks soda and fast food every day, and tell them they have to prepare every meal, cook every meal and drink only water. We must meet them where they are, give them healthier options, and work towards the lifestyle we know will give them the health they desire.

What are three business tools or resources you couldn’t live without?

  1. I could not live without my Google Calendar. I use it to plan my entire life including my client appointment. I love having it at my fingertips at all times.
  2. A good CRM and inventory program. You must have a way to keep notes on all your clients and prospects: not just nutrition notes, but information to use for marketing as well. The CRM program I use is designed for therapists and allows me to upload all my client documents into the system so I have them with me wherever I take my laptop. (Make sure your laptop is password protected and encrypted). You also must know what your supplement sales are doing, what are your highest selling items, and if you carry stock, how many you have and need to order. A good program will do this for you.
  3. Quickbooks. Good bookkeeping is a must.

Oh, and I have to mention Square. I moved from using a bank credit card processing company to Square a year and half ago, and saved over 50% on my credit card processing fees. Plus, you can send invoices to your clients through email (this is wonderful when drop shipping -- you have payment before ordering their products). And I always have the ability to take payment no matter where I am.

What’s a book that changed your life when you read it?

The Great Health Heist. I was introduced to this book at one of the first nutritional therapy trainings I attended. The book answers some hard questions about traditional healthcare, big pharma and the relationship food has with good health. It is a book written as a promotional tool for a practitioner to use for clients so it’s written in layman’s terms, but has good information.

Where would you travel if you had an all-expenses paid trip?

I would travel to Germany to spend some time learning from the great natural doctors there. Germany is decades ahead of the US when it comes to advances in natural health care. I study from everyone I can from Germany; Dr. Klinghardt has been a huge influence in my practice and my career.

Tell me about a memorable meal you’ve enjoyed.

Terri invited me over for dinner one night. When I arrived, it was already on the table. I was so disgusted: she was going to serve me frozen Banquet chicken! You know, the one in the red box! I said, “You invited me over for Banquet chicken!?” The look on her face was priceless; it was one of how dare you mixed with I can’t believe she thinks I eat that garbage, and does it really look like frozen chicken?!  She promptly corrected me that it was oven-fried chicken and she would never serve me Banquet chicken! It was, in fact, some of the best chicken I have ever eaten, and we have never been able to find the recipe again!

Would you share a recipe that you love to share with clients?

This recipe saves so many of my clients. I have used it in many different recipes that would normally have a cream sauce. I made the BEST clam chowder with it by just adding the clams with the juice!

Cauliflower Cream Sauce

Try this sauce to replace alfredo, cream bases for soups, and creamed peas and carrots.

INGREDIENTS

  • 1 large cauliflower, chopped coarsely and steamed until soft
  • 1½ cups cauliflower cooking water
  • 1 tsp onion powder
  • 1 tsp garlic powder
  • 2 tsp sea salt
  • 1 tsp apple cider vinegar
  • ¼ cup avocado oil
  • 1 Tbsp dried parsley
  • 2 Tbsp nutritional yeast (optional)
  • Fresh ground pepper to taste

DIRECTIONS

  1. Place steamed cauliflower into blender.
  2. Add water, onion powder, yeast, salt, and vinegar.
  3. Blend until very smooth.
  4. With the blender running on low, slowly drizzle in oil until thick and creamy.
  5. Add parsley and pulse to combine. 

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