Emmie Perez has quite a story to tell. She overcame her own emotional eating issues and now specializes in helping women overcome emotional eating to help them lose weight for good. She is bubbly, passionate, and smart. She also is a business owner and mom to three kids aging from 4 to 17! She firmly believes that addressing the root of emotional eating is the key to helping patients have success. We're delighted that Emmie agreed to be featured as a Practitioner Spotlight.
Emmie is also going to be presenting a practitioner webinar about emotional eating and how to help your patients overcome it so they are able to be successful long-term and continue working with you. The webinar is sponsored by Biotics Research Northwest and will be August 16 at 12 PM PST. Make sure you are subscribed to our weekly newsletter, the Biotics Insider Update, so you are among the first to know when registration is open! You can sign up HERE.
Tell me a bit about your practice.
I help women who have lost and regained the same 20, 50, 100 or more pounds countless times to finally release the weight for good. I provide a diet free approach that gets results because I focus on the cause: overcoming the diet mentality and emotional eating. My coaching is centered around a one-step-at-a-time approach, compassionate, healing care and customized nutritional guidance.
What is your business model?
I coach women privately in person, by phone or via Skype. I also offer group coaching. Coaching at Blissfully Healthy Women’s Wellness Center is a holistic community of women who are adopting a new lifestyle and releasing weight together. In addition to coaching, I am also a motivational speaker.
How did you get to where you are today?
Due to abuse as a child, I developed struggles around food, body image and my weight at the very young age of 8. I battled emotional eating and yo-yo dieting for almost 2 decades. In 2004, I found myself over my "panic weight." I had dieted my way UP the scale! I just knew that there was more to life than always worrying about food, my weight, or the scale, and letting those things dictate my happiness. This is when I started to understand my emotional eating issues and how to overcome them.
In 2005, I discovered a love for nutrition and coaching while in college. I obtained extensive training on how to coach, I took certifications in Motivational Interviewing, and worked as a youth counselor with at risk youth in youth shelters for almost 3 years. My passion for nutrition inspired me to persue becoming certificated as a weight loss coach. I took on that role at a major weight loss corporation where I became a Program and Center Director. Over the course of 5 years, I coached hundreds of clients on how to lose weight.
At this point I had been struggling with chronic fatigue, migraines and ongoing GI distress for years. Doctors couldn’t tell me what was wrong. This is when I decided to take my health back! I adopted a whole foods lifestyle and that made a HUGE difference! My migraines went away, my GI distress was gone, and fatigue was so much better. I had energy! Not to mention I finally dropped the weight, really fast! I stayed committed to changing and overcoming emotional eating by taking a one-step-at-a-time approach "wellness first" approach. I discovered tools that allowed me to let go of using food to cope with the stressors of life, so that I could actually stick with eating healthy. I started to not need the food! I started to accept myself.
My transformation inspired me! I believed in the “wellness first” approach that I used to create my own transformation so much that in 2013 I opened up my own coaching practice and named it what the transformation result is: Blissfully Healthy!
I am happy to say I am on the other side of emotional eating and truly living life! I am now free from the obsession around food and weight. I am happy with my weight, my body, my size and my relationship with food. I am comfortable in my own skin! My days are filled with truly living in the moment, enjoying life and all the little things. I have dedicated the rest of my career to helping women who are still struggling with a weight problem and emotional eating have this same transformation. Freedom!
How do you find clients?
Many of the clients that work with me hear me speak at an event or are referred by clients. I am honored to have many clients be referred by happy transformed clients.
What has been most effective to get clients to commit to working with you?
My coaching programs are specifically designed as a comprehensive solution for women who struggle with emotional eating, yo-yo dieting, body shame and a weight problem. I provide clients with a high level of support on a long term basis to see their transformation all the way through. Since I specialize in working with emotional eaters, it’s especially important that they have a high level of support so that they can be successful.
What’s some good business advice you have received?
I have found that being a business owner is one of the biggest self-growth experiences! The best advice I have learned is love what you do with a burning passion and do it from a place of serving others and contributing to their lives. It’s that burning passion for what you do that will help you push through even when things get difficult.
What do you do to keep yourself productive?
I am a big fan of setting yearly goals, then breaking that down to 90 day goals, weekly and daily goals. Staying in a positive mindset has been crucial to staying focused and inspired even when things look bleak.
What is your morning routine?
My morning routine begins by waking up between 5 am to 6 am. I enjoy a healthy breakfast while taking some time to sit with me. I connect to what I want my intentions to be for the day and journal any fears and inspiration. After I have some quiet time, I feel so much more focused and intentional about my day. This starts my day off with being positive and present. After my quiet time, my kiddos wake up about 6:30 am. I prepare their breakfast and lunches as well as all my food, water and supplements for the day. Then we all get dressed and ready and out the door for our day. I normally start coaching at the center around 8am or 9am.
How do you find balance between work and everything else?
This is an ongoing intention! It’s not the easiest thing to keep in balance with 3 kids ranging from 4 to 17 years old, being a wife and a business owner. There are definitely days that I have my plan for the day and everything is rearranged due to the needs of my family. Being flexible and knowing where my values are helps me make decisions on what is most important in life in moments like that. Using my morning time to start the day in a peaceful way has been a big part of creating life harmony.
What has been one of your favorite things about being a practitioner?
My favorite thing is seeing my clients transform week after week right in front of me. It’s amazing to see a brand new women sitting in front of me when my clients transition to begin the maintenance portion of coaching. I love hearing them tell me they feel like a totally new woman!
What’s the hardest thing about being a practitioner?
The hardest thing can be knowing exactly what my client needs to feel better and get the results they desperately want, and at the same time respecting the pace at which THEY need to go to fully heal. Because I believe so strongly in them and my process, I feel eager and certain even when they hit a bump in the road and feel discouraged. I’ve learned it’s more beneficial to guide them along THEIR wellness journey (even when it’s a winding road) so they get LASTING results, rather than push them and get just a flash in the pan.
How do you overcome those challenges?
I have a sheet that I read to help me stay grounded about not working harder than my clients. I care so much that sometimes I need this remember that it is not my job to make them change only to be the guide and hope they decide to take this opportunity to change.
What are three business tools or resources you couldn’t live without?
My computer, my phone, my schedule.
What’s a book that changed your life when you read it?
Strength Finders 2.0 by Tom Rath. This is a great resource as a business owner and to use with clients to help them understand their strengths. It was a huge confirmation for me that I was living my purpose. It helped confirm that I am blessed with being a great coach and it helped me know that I was working in the right field. Without that confirmation, I don’t know if I would have opened up my own business. It really provided me so much clarity and affirmation.
Where would you travel if you had an all-expenses paid trip?
Hawaii for sure! I love the sun, warmth and blue waters.
Tell me about a memorable meal you’ve enjoyed.
I love to keep it simple. My Bliss Salad: Salad with homemade garlic avocado salad dressing, topped with homemade spiced chicken sausages and ½ a grapefruit on the side, and of course enjoying a tall glass of water from out of a wine glass. Memorable because it was so simple and tasted so good!
What’s the time you’ve laughed the hardest?
My kids do funny cute things all the time. They say the darndest things. The most recent is being goofy, rapping and jamming to 90’s music like “Gangsters Paradise” in the car with my 17 year old daughter. Fun times!